The Christ Hospital “Edges” Out National Competition for One of Top Radio Spots

Modern Healthcare's Healthcare Marketing IMPACT Silver Award Winner for Audio Campaign

Cincinnati (November 22, 2016) – The Christ Hospital Health Network has been recognized as a silver award winner for audio campaign of the year among 20 nationwide submissions for Modern Healthcare’s Healthcare Marketing IMPACT Awards.

It was among the top choices by a distinguished panel of judges -- a mix of marketing communications executives from both the agency and the client side. To view the submission and listen to the radio spots, click here.
The “For Your Pursuit” audio was a part of a larger initiative that focused on educating consumers about the unique technology and offerings of oncology services of The Christ Hospital Health Network. 

 The Christ Hospital has been chosen as “Most Preferred” for over 21 consecutive years. It is the only regional hospital participating in the national Personalized Medicine Coalition. Our highly skilled oncologists use precision medicine to determine the most effective and targeted treatment options, like:
• Edge Radiosurgery and Intraoperative Radiation Therapy -- so precise, it won’t damage surrounding tissue and could be delivered within a day.
• Immunotherapy that boosts your immune system to help your own body fight the tumor. Targeted therapies that pinpoints and delivers effective treatment to the DNA triggers of your specific cancer.
• Genomic tumor boards that provide a team of experts to gather and discuss the best treatment options for your specific tumor.
• Genetic testing helps you understand your genes and deliver the most effective treatment based on your results.
• A 30-year history of clinical trials offering some of the most cutting-edge personalized treatment options locally.

The 2016 Healthcare Marketing IMPACT Awards were presented on Nov. 9 in Chicago, Ill. Gold, silver and bronze Healthcare Marketing IMPACT Awards were given within each of the three healthcare industry categories for the followings campaigns:
• Print Campaign of the Year
• Digital Campaign of the Year
• Video Campaign of the Year
• Audio Campaign of the Year
• Social Media Campaign of the Year
• Website Campaign of the Year
• Direct Mail Campaign of the Year
• Integrated Campaign of the Year

Modern Healthcare’s annual Healthcare Marketing IMPACT Awards program recognizes outstanding healthcare marketing campaigns that are impacting the industry, addressing the ever-changing challenges in healthcare and are reinventing the way we, as an audience, receive and retain healthcare information, from print and digital campaigns to how we share and post on social platforms.

This year marks the 3rd for Modern Healthcare and Advertising Age. The awards honor campaigns that advance efforts to deliver high-quality, affordable and accessible healthcare. The awards also promote the health of individual patients, groups and communities, and help organizations thrive and grow in today’s rapidly changing healthcare environment.

About The Christ Hospital Health Network: The Christ Hospital Health Network is an acute care hospital located in Mt. Auburn with five ambulatory centers and 181 neighborhood offices conveniently located throughout the Greater Cincinnati area. Its mission is to improve the health of the community and to create patient value by providing exceptional outcomes, affordable care and the finest experiences. Led by the region’s Most Preferred Hospital (National Research Corporation) for 21 consecutive years, the network is dedicated to transforming care by delivering integrated, individualized healthcare and wellness services through its comprehensive physician network and advanced specialty service. The Christ Hospital is among only 6% of hospitals in the nation to be awarded Magnet recognition for nursing excellence and among the top 5% of hospitals in the country for patient satisfaction. For more than 125 years, The Christ Hospital has provided compassionate care to all those it serves.